{"id":28849,"date":"2025-05-08T22:11:51","date_gmt":"2025-05-08T20:11:51","guid":{"rendered":"https:\/\/www.reflections.it\/wordpress\/?p=28849"},"modified":"2025-11-23T07:09:10","modified_gmt":"2025-11-23T06:09:10","slug":"social-history-serie-raiplay","status":"publish","type":"post","link":"https:\/\/www.reflections.it\/wordpress\/social-history-serie-raiplay\/","title":{"rendered":"Cos&#8217;\u00e8 davvero un influencer?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Una guida completa per comprendere un fenomeno che ha ridefinito la fama e la comunicazione. <strong>Dal 16 maggio <\/strong>sar\u00e0 disponibile in esclusiva<strong> su RaiPlay \u201cSocial History\u201d<\/strong>, la\u00a0docu-serie in sei episodi che\u00a0esplora l&#8217;evoluzione dei content creator\u00a0in Italia,\u00a0dalla nascita della viralit\u00e0 ai social media di oggi.<br><br>Attraverso interviste e analisi, si svela il dietro le quinte delle nuove professioni legate al mondo digital, offrendo una guida completa per comprendere un fenomeno che ha ridefinito i concetti di celebrit\u00e0 e comunicazione. Un viaggio che parte dalla genesi degli influencer, o meglio,\u00a0dei content creator, ripercorrendo l\u2019evoluzione di queste figure da fenomeno di nicchia a pilastro del marketing contemporaneo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un viaggio senza filtri per capire cosa significhi davvero &#8220;lavorare con il web&#8221;, esplorare il rapporto con le aziende, se \u00e8 davvero cos\u00ec facile guadagnare coi social, quali sono i rischi della notoriet\u00e0 improvvisa e cosa succede quando si prova a migrare dai social ai media pi\u00f9 tradizionali, come radio e tv.<br>Viene anche approfondito l\u2019impatto psicologico del lavoro da influencer, con un focus su ansia, depressione, burnout e gestione della pressione sociale, attraverso interviste coi creator che hanno affrontato pubblicamente queste difficolt\u00e0 e con esperti di salute mentale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una guida completa per comprendere un fenomeno che ha ridefinito la fama e la comunicazione. Dal 16 maggio<\/p>\n","protected":false},"author":3,"featured_media":28851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[13],"tags":[],"class_list":["post-28849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-televisione-recensioni-anticipazioni-novita"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cos&#039;\u00e8 davvero un influencer? - Reflections<\/title>\n<meta name=\"description\" content=\"Dal 16 maggio su RaiPlay la\u00a0docu-serie in sei episodi che\u00a0esplora l&#039;evoluzione dei content creator\u00a0in Italia\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.reflections.it\/wordpress\/social-history-serie-raiplay\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cos&#039;\u00e8 davvero un influencer? - Reflections\" \/>\n<meta property=\"og:description\" content=\"Dal 16 maggio su RaiPlay la\u00a0docu-serie in sei episodi che\u00a0esplora l&#039;evoluzione dei content creator\u00a0in Italia\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.reflections.it\/wordpress\/social-history-serie-raiplay\/\" \/>\n<meta property=\"og:site_name\" content=\"Reflections\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-08T20:11:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-23T06:09:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.reflections.it\/wordpress\/wp-content\/uploads\/2025\/05\/fOTO_3_00908100-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Betty Giuliani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Betty Giuliani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.reflections.it\\\/wordpress\\\/social-history-serie-raiplay\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.reflections.it\\\/wordpress\\\/social-history-serie-raiplay\\\/\"},\"author\":{\"name\":\"Betty Giuliani\",\"@id\":\"https:\\\/\\\/www.reflections.it\\\/wordpress\\\/#\\\/schema\\\/person\\\/f183657d6b43fff338120be3a85f6229\"},\"headline\":\"Cos&#8217;\u00e8 davvero un influencer?\",\"datePublished\":\"2025-05-08T20:11:51+00:00\",\"dateModified\":\"2025-11-23T06:09:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.reflections.it\\\/wordpress\\\/social-history-serie-raiplay\\\/\"},\"wordCount\":203,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.reflections.it\\\/wordpress\\\/social-history-serie-raiplay\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.reflections.it\\\/wordpress\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/fOTO_3_00908100-2.jpg?fit=1920%2C1080&ssl=1\",\"articleSection\":[\"TV\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.reflections.it\\\/wordpress\\\/social-history-serie-raiplay\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.reflections.it\\\/wordpress\\\/social-history-serie-raiplay\\\/\",\"url\":\"https:\\\/\\\/www.reflections.it\\\/wordpress\\\/social-history-serie-raiplay\\\/\",\"name\":\"Cos'\u00e8 davvero un influencer? - Reflections\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.reflections.it\\\/wordpress\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.reflections.it\\\/wordpress\\\/social-history-serie-raiplay\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.reflections.it\\\/wordpress\\\/social-history-serie-raiplay\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.reflections.it\\\/wordpress\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/fOTO_3_00908100-2.jpg?fit=1920%2C1080&ssl=1\",\"datePublished\":\"2025-05-08T20:11:51+00:00\",\"dateModified\":\"2025-11-23T06:09:10+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.reflections.it\\\/wordpress\\\/#\\\/schema\\\/person\\\/f183657d6b43fff338120be3a85f6229\"},\"description\":\"Dal 16 maggio su RaiPlay la\u00a0docu-serie in sei episodi che\u00a0esplora l'evoluzione dei content creator\u00a0in Italia\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.reflections.it\\\/wordpress\\\/social-history-serie-raiplay\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.reflections.it\\\/wordpress\\\/social-history-serie-raiplay\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.reflections.it\\\/wordpress\\\/social-history-serie-raiplay\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.reflections.it\\\/wordpress\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/fOTO_3_00908100-2.jpg?fit=1920%2C1080&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.reflections.it\\\/wordpress\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/fOTO_3_00908100-2.jpg?fit=1920%2C1080&ssl=1\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.reflections.it\\\/wordpress\\\/social-history-serie-raiplay\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.reflections.it\\\/wordpress\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cos&#8217;\u00e8 davvero un influencer?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.reflections.it\\\/wordpress\\\/#website\",\"url\":\"https:\\\/\\\/www.reflections.it\\\/wordpress\\\/\",\"name\":\"Reflections\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.reflections.it\\\/wordpress\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.reflections.it\\\/wordpress\\\/#\\\/schema\\\/person\\\/f183657d6b43fff338120be3a85f6229\",\"name\":\"Betty Giuliani\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bb0b8026bcdc675a47ac5a60279cdc0e12a278e9f67b031091d60c4691bb8a23?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bb0b8026bcdc675a47ac5a60279cdc0e12a278e9f67b031091d60c4691bb8a23?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bb0b8026bcdc675a47ac5a60279cdc0e12a278e9f67b031091d60c4691bb8a23?s=96&d=mm&r=g\",\"caption\":\"Betty Giuliani\"},\"url\":\"https:\\\/\\\/www.reflections.it\\\/wordpress\\\/author\\\/betty-giuliani\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cos'\u00e8 davvero un influencer? - Reflections","description":"Dal 16 maggio su RaiPlay la\u00a0docu-serie in sei episodi che\u00a0esplora l'evoluzione dei content creator\u00a0in Italia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.reflections.it\/wordpress\/social-history-serie-raiplay\/","og_locale":"it_IT","og_type":"article","og_title":"Cos'\u00e8 davvero un influencer? - Reflections","og_description":"Dal 16 maggio su RaiPlay la\u00a0docu-serie in sei episodi che\u00a0esplora l'evoluzione dei content creator\u00a0in Italia","og_url":"https:\/\/www.reflections.it\/wordpress\/social-history-serie-raiplay\/","og_site_name":"Reflections","article_published_time":"2025-05-08T20:11:51+00:00","article_modified_time":"2025-11-23T06:09:10+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.reflections.it\/wordpress\/wp-content\/uploads\/2025\/05\/fOTO_3_00908100-2.jpg","type":"image\/jpeg"}],"author":"Betty Giuliani","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"Betty Giuliani","Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.reflections.it\/wordpress\/social-history-serie-raiplay\/#article","isPartOf":{"@id":"https:\/\/www.reflections.it\/wordpress\/social-history-serie-raiplay\/"},"author":{"name":"Betty Giuliani","@id":"https:\/\/www.reflections.it\/wordpress\/#\/schema\/person\/f183657d6b43fff338120be3a85f6229"},"headline":"Cos&#8217;\u00e8 davvero un influencer?","datePublished":"2025-05-08T20:11:51+00:00","dateModified":"2025-11-23T06:09:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.reflections.it\/wordpress\/social-history-serie-raiplay\/"},"wordCount":203,"commentCount":0,"image":{"@id":"https:\/\/www.reflections.it\/wordpress\/social-history-serie-raiplay\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.reflections.it\/wordpress\/wp-content\/uploads\/2025\/05\/fOTO_3_00908100-2.jpg?fit=1920%2C1080&ssl=1","articleSection":["TV"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.reflections.it\/wordpress\/social-history-serie-raiplay\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.reflections.it\/wordpress\/social-history-serie-raiplay\/","url":"https:\/\/www.reflections.it\/wordpress\/social-history-serie-raiplay\/","name":"Cos'\u00e8 davvero un influencer? - Reflections","isPartOf":{"@id":"https:\/\/www.reflections.it\/wordpress\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.reflections.it\/wordpress\/social-history-serie-raiplay\/#primaryimage"},"image":{"@id":"https:\/\/www.reflections.it\/wordpress\/social-history-serie-raiplay\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.reflections.it\/wordpress\/wp-content\/uploads\/2025\/05\/fOTO_3_00908100-2.jpg?fit=1920%2C1080&ssl=1","datePublished":"2025-05-08T20:11:51+00:00","dateModified":"2025-11-23T06:09:10+00:00","author":{"@id":"https:\/\/www.reflections.it\/wordpress\/#\/schema\/person\/f183657d6b43fff338120be3a85f6229"},"description":"Dal 16 maggio su RaiPlay la\u00a0docu-serie in sei episodi che\u00a0esplora l'evoluzione dei content creator\u00a0in Italia","breadcrumb":{"@id":"https:\/\/www.reflections.it\/wordpress\/social-history-serie-raiplay\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.reflections.it\/wordpress\/social-history-serie-raiplay\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.reflections.it\/wordpress\/social-history-serie-raiplay\/#primaryimage","url":"https:\/\/i0.wp.com\/www.reflections.it\/wordpress\/wp-content\/uploads\/2025\/05\/fOTO_3_00908100-2.jpg?fit=1920%2C1080&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.reflections.it\/wordpress\/wp-content\/uploads\/2025\/05\/fOTO_3_00908100-2.jpg?fit=1920%2C1080&ssl=1","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.reflections.it\/wordpress\/social-history-serie-raiplay\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.reflections.it\/wordpress\/"},{"@type":"ListItem","position":2,"name":"Cos&#8217;\u00e8 davvero un influencer?"}]},{"@type":"WebSite","@id":"https:\/\/www.reflections.it\/wordpress\/#website","url":"https:\/\/www.reflections.it\/wordpress\/","name":"Reflections","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.reflections.it\/wordpress\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/www.reflections.it\/wordpress\/#\/schema\/person\/f183657d6b43fff338120be3a85f6229","name":"Betty Giuliani","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/bb0b8026bcdc675a47ac5a60279cdc0e12a278e9f67b031091d60c4691bb8a23?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bb0b8026bcdc675a47ac5a60279cdc0e12a278e9f67b031091d60c4691bb8a23?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bb0b8026bcdc675a47ac5a60279cdc0e12a278e9f67b031091d60c4691bb8a23?s=96&d=mm&r=g","caption":"Betty Giuliani"},"url":"https:\/\/www.reflections.it\/wordpress\/author\/betty-giuliani\/"}]}},"featured_image_urls":{"full":["https:\/\/i0.wp.com\/www.reflections.it\/wordpress\/wp-content\/uploads\/2025\/05\/fOTO_3_00908100-2.jpg?fit=1920%2C1080&ssl=1",1920,1080,false],"thumbnail":["https:\/\/i0.wp.com\/www.reflections.it\/wordpress\/wp-content\/uploads\/2025\/05\/fOTO_3_00908100-2.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/www.reflections.it\/wordpress\/wp-content\/uploads\/2025\/05\/fOTO_3_00908100-2.jpg?fit=300%2C169&ssl=1",300,169,true],"medium_large":["https:\/\/i0.wp.com\/www.reflections.it\/wordpress\/wp-content\/uploads\/2025\/05\/fOTO_3_00908100-2.jpg?fit=640%2C360&ssl=1",640,360,true],"large":["https:\/\/i0.wp.com\/www.reflections.it\/wordpress\/wp-content\/uploads\/2025\/05\/fOTO_3_00908100-2.jpg?fit=640%2C360&ssl=1",640,360,true],"1536x1536":["https:\/\/i0.wp.com\/www.reflections.it\/wordpress\/wp-content\/uploads\/2025\/05\/fOTO_3_00908100-2.jpg?fit=1536%2C864&ssl=1",1536,864,true],"2048x2048":["https:\/\/i0.wp.com\/www.reflections.it\/wordpress\/wp-content\/uploads\/2025\/05\/fOTO_3_00908100-2.jpg?fit=1920%2C1080&ssl=1",1920,1080,true],"morenews-large":["https:\/\/i0.wp.com\/www.reflections.it\/wordpress\/wp-content\/uploads\/2025\/05\/fOTO_3_00908100-2.jpg?resize=825%2C575&ssl=1",825,575,true],"morenews-medium":["https:\/\/i0.wp.com\/www.reflections.it\/wordpress\/wp-content\/uploads\/2025\/05\/fOTO_3_00908100-2.jpg?resize=590%2C410&ssl=1",590,410,true]},"author_info":{"display_name":"Betty Giuliani","author_link":"https:\/\/www.reflections.it\/wordpress\/author\/betty-giuliani\/"},"category_info":"<a href=\"https:\/\/www.reflections.it\/wordpress\/category\/televisione-recensioni-anticipazioni-novita\/\" rel=\"category tag\">TV<\/a>","tag_info":"TV","comment_count":"0","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.reflections.it\/wordpress\/wp-content\/uploads\/2025\/05\/fOTO_3_00908100-2.jpg?fit=1920%2C1080&ssl=1","_links":{"self":[{"href":"https:\/\/www.reflections.it\/wordpress\/wp-json\/wp\/v2\/posts\/28849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.reflections.it\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.reflections.it\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.reflections.it\/wordpress\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.reflections.it\/wordpress\/wp-json\/wp\/v2\/comments?post=28849"}],"version-history":[{"count":1,"href":"https:\/\/www.reflections.it\/wordpress\/wp-json\/wp\/v2\/posts\/28849\/revisions"}],"predecessor-version":[{"id":28852,"href":"https:\/\/www.reflections.it\/wordpress\/wp-json\/wp\/v2\/posts\/28849\/revisions\/28852"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.reflections.it\/wordpress\/wp-json\/wp\/v2\/media\/28851"}],"wp:attachment":[{"href":"https:\/\/www.reflections.it\/wordpress\/wp-json\/wp\/v2\/media?parent=28849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.reflections.it\/wordpress\/wp-json\/wp\/v2\/categories?post=28849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.reflections.it\/wordpress\/wp-json\/wp\/v2\/tags?post=28849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}